An early-stage materials technology firm

Unique, carbon-fiber-based heating technology and raw material with numerous design engineering advantages over traditional materials.

Client wanted to expand into new markets and application areas to reduce its dependence on a handful of customers, and a long sales cycle.

Translate early marketplace success in aerospace applications into numerous non-aerospace applications; create awareness and generate trial by design engineers.

Helped client hire experienced new Sales & Marketing executive; identified market entrée opportunities; developed network of proven manufacturer’s reps; build enduring awareness through judicious use of specialized trade and science media.

Newly-assembled network of manufacturer’s reps secured numerous OEM product trials. Trials led to multiple new non-aerospace customers and product orders. Client built new manufacturing facility to meet increasing demand.