Our Services
Securing New/ More Business
New business start-ups
Product / service introductions
Market entry feasibility
Securing new strategic partners
Expanding into new or different markets
New applications for your existing technology
Guerrilla marketing programs that produce big results
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Enhancing Your Brand
Matching brand attributes to your customer segments
Refining your brand promise
Moving your Brand from Awareness to Preference
Protecting your brand and reputation from setbacks
Thinking strategically about your Brand hierarchy
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Making Optimal Strategic Decisions
Developing / presenting your strategic options
Realistic marketplace scenario planning
Management and board member counsel / strategy retreats
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Writing Your Important Plans (When
you prefer not to)
(learn
about our successful plan writing workshop)
Business and Strategic Plans
Marketing Plans
Integrated Communication (IMC) Plans
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Protecting Your Reputation
Building rapport with your key customers and prospects
Identifying and contacting target media, piloting new media
Identifying threats to your brand / revenue stream / reputation
Building customer affinity groups, advisory panels
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Researching Your Prime Prospects /
Competitors / Markets
(learn
more about our practical research workshop)
Competitor Analysis
Marketing Audits / Communication Audits / Reputation Audits
Perceptual Gap Analysis studies / mapping
“Grasstops” opinion leader research / issues &
opportunities
Qualitative market research, mystery shopping, competitive
assessments
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Building Your Key Relationships
Creating relationship marketing plans / “Ambassador”
programs with key stakeholders – locally / regionally
/ nationally / overseas
Improving your access to opinion leaders, legislators, regulators
Connecting you with key academic thought leaders in your field
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Coaching For Success
Customized Executive Coaching
Functional Audits & Assessments
Communications Audits
Developing & Articulating the Strategic Vision
Board & Management Team Building & Retreats
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